Fissler Opens Outlet Store in Wertheim Village
Wertheim, July 30, 2026 – With the opening of its outlet store in Germany, Fissler is expanding its distribution network with another strategic component and strengthening the brand's presence in brick-and-mortar retail.
The new location in Wertheim Village, one of Europe's leading premium shopping destinations, enables Fissler to tap into new national and international target groups and further increase brand visibility. At the same time, the outlet creates direct access to consumers and complements the company's existing omnichannel strategy.
“With our first outlet store in Germany, we are taking an important strategic step in the further development of our distribution model,” says Frank Böttcher, CEO of Fissler. “Wertheim Village offers us a high-quality environment with international appeal and opens up new opportunities to inspire customers directly for the Fissler brand.”
The outlet complements the existing mix of specialist retailers, own stores, shop-in-shop concepts and e-commerce. Fissler is thus consistently pursuing the goal of making the brand tangible across all relevant sales channels and further expanding customer proximity.
With over 180 years of experience, Fissler stands for premium cookware, innovation and the highest quality standards. The opening of the first outlet store in Germany is part of Fissler's long-term strategy to further strengthen the brand internationally, expand customer proximity and specifically extend its presence across all relevant sales channels. By consistently expanding its omnichannel business, the company is laying the foundation for sustainable growth, greater brand reach and an even stronger position in the global premium segment.
